Meet the team

TEAM

ABOUT US

Founded in Wetherby in 2024, So‑Recruit was created to offer a better kind of labour supply service – one that’s fast, human, and grounded in real industry experience.

Today, we support construction projects nationwide with talent that delivers. From local builds to large-scale national infrastructure, our reach is wide, and our commitment to getting it right is even wider.

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Ben Booker

Director

As the driving force behind So-Recruit LTD, Ben Booker brings a wealth of leadership experience and industry insight. With a strong background in information technology and services, he’s built a reputation for delivering strategic business growth, smart operations management, and high-impact contract negotiations. His approach is hands-on and people-focused—whether he’s steering So-Trak toward its goal of becoming the UK’s #1 telematics provider, or building trusted relationships through his specialist recruitment firm. Understanding the customer’s unique needs and aligning real value with their operations sits at the heart of his business philosophy.

James Develly

Director

With over 20 years of experience in the shop fitting and construction industry, James brings a wealth of hands-on expertise to the leadership team at So-Recruit Ltd. As the owner of JDM Shop Projects Ltd, a well-established name in the sector, he understands exactly what clients look for—skilled, dependable people who can deliver on the ground. His deep industry knowledge makes him a valuable voice in candidate selection and client engagement. Managing projects, teams, and client expectations across the UK. This insight helps So-Recruit Ltd ensure that the people we place are a true fit for the demands of fast-paced, skilled environments. Reliable, practical, and commercially sharp, James plays a vital role in shaping So- Recruit Ltd recruitment approach.

Jade Birdsall

Office Manager

Office Manager With 12 years of experience as a surveyor in the scaffolding industry, Jade brings an in-depth understanding of the construction sector to her role as Office Manager at So-Recruit Ltd. Her background means she doesn’t just manage operations—she truly understands the environments our clients work in and the calibre of candidates they expect. Jade's technical knowledge, attention to detail, and ability to assess both people and processes make her a key part of the recruitment journey. She bridges the gap between office coordination and industry insight, ensuring that internal systems run smoothly while keeping a close eye on candidate quality and client needs. Organised, approachable, and grounded in real-world experience, Jade plays a vital role in keeping the business moving efficiently.

Jefferson Izurieta

Senior Recruitment Consultant

With 6 years of experience in recruitment—5 of those focused specifically on the construction sector—Jefferson brings a sharp eye for talent and a deep understanding of industry demands. As So-Recruit Ltd Senior Recruitment Consultant, he manages the full 360° recruitment cycle, from client engagement and candidate sourcing to placement and aftercare. Jefferson is at the heart of the business. His proactive approach, market insight, and strong client relationships make him a key driver of So-Recruit success. He doesn’t just fill roles—he finds the right people who fit both the job and the culture, ensuring long-term value for every placement. Respected for his work ethic and commitment, Jefferson plays one of the most pivotal roles within the company, helping shape its reputation as a trusted recruitment partner in the construction and trades industries.